Ülker, which has been producing chocolate and biscuits in its factory in Kazakhstan for 25 years, has strengthened its presence in Central Asia by establishing a commercial company in Uzbekistan under the name pladis Confectionary(*). Through the Direct Sales Distribution Center opened in Tashkent – capital of Uzbekistan- and a wide network of distributors across the country, Ülker products will now reach thousands of points and millions of Uzbek consumers.

As Türkiye’s leading food company, Ülker has taken a significant step to reach consumers in Uzbekistan, following its long-standing chocolate and biscuit production in Kazakhstan.

The newly launched company and Direct Sales Distribution Center will distribute Ülker products to Uzbek consumers through regional dealerships in 12 different cities and via all sales channels throughout Uzbekistan.

The opening of the warehouse and sales office within the company in Tashkent was held with the participation of Suavi Önal, Chief Commercial Counsellor of the Embassy of the Republic of Turkiye in Tashkent; Murat Ülker, Chairman of the Board of pladis and GODIVA; Özgür Kölükfakı, CEO of Ülker; Mario Reis, Global Supply Chain Leader of pladis; and Yavuz Yurtgüder, Vice President Responsible for Central Asia at pladis.

Özgür Kölükfakı: "We aim to deliver 105 different products to 30,000 sales points."

Ülker CEO Özgür Kölükfakı stated that their investments in Uzbekistan, one of the fastest-growing markets in Central Asia, will significantly contribute to their growth goals in the region. Kölükfakı continued:

“With strong partnerships and strategies tailored to local needs, this move in Central Asia will be crucial in strengthening our presence in a dynamic and high-potential market like Uzbekistan, with a population nearing 38 million. Through our newly established Direct Sales Distribution Center, we aim to reach more than 30,000 sales points, including 5,000 in the capital, Tashkent, and 25,000 in other cities through our regional distributors. Our goal is to deliver 105 different products to these sales points with regular weekly visits during the first year. With the recent economic reforms, Uzbekistan has become an attractive hub for investors, and we aim to establish a lasting presence in the country. We will bring happiness to Uzbek consumers with every bite of our brands and products. We believe that our Direct Sales Distribution Center in Tashkent and our new commercial structure will not only contribute to Ülker’s sustainable growth in the region but also strengthen the deep-rooted commercial ties between Türkiye and Uzbekistan."

(*) Foreign Enterprise pladis Confectionery in the form of Limited Liability

About Ülker Bisküvi -

Ülker Bisküvi, a subsidiary of pladis – a leading international snack company - is one of Türkiye’s leading food manufacturers, with a heritage dating back to 1944. The company offers a broad portfolio of products across biscuits, cakes, and chocolates. In addition to exporting to more than 100 countries worldwide, Ülker has solidified its position as Türkiye’s top food company through successful international growth. Today, Ülker operates a total of 13 factories located across Türkiye, Saudi Arabia, Kazakhstan, and Egypt. Employing over 10.000 people, The company embraces a “zero waste” model and integrates sustainability into every stage of its operations, reinforcing its commitment to responsible growth and environmental stewardship.

About pladis

pladis is one of the world’s fastest growing snacking companies and its portfolio includes much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake, and chocolate.Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 27 bakeries across 11 countries

Please note - pladis is always written with lowercase ‘p’.