The leading brand of the frozen food industry, SuperFresh, shared its products’ journey from the fields to the tables and all the details about the production with consumers in its new communication campaign ‘SuperFresh Bi’ Yolculuk,’ realizing a first in the industry. Featuring Refika Birgül, one of Turkey’s well-known chefs, the campaign answers all questions regarding SuperFresh products under the topics of Harvest, Technology, Trust, Variety, and Taste.

‘SuperFresh Bi’ Yolculuk,’ the new documentary series and commercial film created in collaboration with Refika Birgül by SuperFresh, the leader of the frozen food industry, well ahead of its competitors with a market share of 50 percent, is now released on social media and digital platforms. Featuring five episodes, the campaign answers all questions about SuperFresh products on many topics, from harvest and technology to product variety and taste. It aims to raise awareness about frozen food and deliver accurate information to consumers with the support of Refika Birgül’s experience and pleasant narration.
 

Mert Altınkılınç: “We aim to raise awareness on frozen products.” 

Speaking at the press meeting on the ‘SuperFresh Bi’ Yolculuk’ campaign, Kerevitaş CEO Mert Altınkılınç, remarked that Kerevitaş, operating as part of Yıldız Holding, is Turkey’s leading company in its industry. “With the broad product variety of over 100 items offered by SuperFresh, our valuable brand operating under of company, Kerevitaş, we visit 7 million households and 28 million plates every year. We adopt a future-oriented business model for SuperFresh. Contract farming and preventing food waste are critically important for sustainable agriculture. As SuperFresh, we realized a first in our category again with our new communication campaign, ‘SuperFresh  Bi’ Yolculuk.’ With this step, we narrate the journey of frozen food from the fields to the tables and highlight the distinctive features of our brand through the collaboration of esteemed chef Refika Birgül. Under the topics of harvest, technology, trust, variety, and taste, we created a campaign to share the processes of SuperFresh with our consumers in full transparency. Our goal with this campaign was to serve the purpose of sustainability with these topics and add a new dimension to our strong relationship with our consumers. I believe our campaign, created by SuperFresh as a category-leading brand, will create significant consumer awareness,” Altınkılınç added.

Refika Birgül: “5-8 minutes of shock treatment at -40 degrees conserves nutritional value.” 

The face of SuperFresh’s campaign, famous chef Refika Birgül, highlighted this documentary series answers all the questions that consumers may have concerning the frozen food category. She said: “We interviewed hundreds of people, from the contract farmers with whom SuperFresh collaborates to the production manager accompanying farmers and the truck driver, who transports the produce to the factory. We shared the details of how SuperFresh’s 50 years of experience in the frozen food business turned into a broad product portfolio, including many tasty varieties, from vegetables and dumplings to pastry and pizza.  

We focused on the importance of certified seeds and cold chains in the frozen food business, the advanced technology, sustainable agriculture practices, and R&D methods adopted at SuperFresh, and many topics of public interest in five episodes. With SuperFresh’s fully automated harvest machines, the harvest on the field lasts shorter, and the produce is transported to the factory in three hours on average. The harvest is immediately washed and cleaned at the factory, then frozen at -40 degrees with the IQF method within an hour and packaged. This process helps conserve the nutritional value of food by maintaining the integrity of cell membranes. Moreover, most of the groceries kept in the fridge by consumers after shopping go to waste. Since SuperFresh products reach the tables in a peeled and chopped form and the consumers pay for the net edible weight, they also get to save money.”