ŞOK Marketler celebrates the 100^th anniversary of Piyale, the first brand to introduce pasta to Turkey and to become a staple in all kitchens over the years. 

Piyale, one of ŞOK Marketler’s largest private-label product groups sold at all ŞOK Marketler stores, celebrates its 100^th anniversary this year. After producing and exporting Turkey’s first pasta products at its factory, founded in İzmir by Hasan Tahsin Bey in 1922, Piyale has become a significant brand used in all kitchens over the years. Its current product family includes flour, soups, pasta sauces, and powder desserts. This long-established brand, driven by its 100-year-old legacy, still receives considerable consumer interest as it did for all these years. 

Demirel: “We managed to popularize our brand Piyale among the new generation too”

Highlighting Piyale occupies a very significant and valuable position within the private-label portfolio, ŞOK Marketler CEO Uğur Demirel said: “Known as ‘the first brand to introduce pasta to Turkey,’ Piyale has become a staple in all kitchens and a favorite in all tables over the years.  Its nostalgic jingle accompanied an entire generation as they grew up.  As we celebrate the 100-year-long pride of Piyale today, we are happy to offer its unique tastes to the new generation with our extensive product family, ranging from flour and pasta to instant soups, baking aids, and pudding varieties. We will continue advancing our private-label products and investing in this area in line with the demands of our customers.”