Turkey’s leading food company, Ülker completed its preparations for Eid al-Adha with 49 chocolate and candy products for its consumers.

Aslı Özen Turhan, Marketing Director at Ülker Chocolate, said that Ülker had closed 2020 leading the gift and treat chocolate market with 35.6% of the turnover and 30.2% of tonnage. She said: “According to the data we received from Ipsos, our leadership continued during Ramadan, with the market growing as compared with Ramadan in 2020. Ülker was the largest contributor to the growth of the chocolate market at 14%, and our contribution to the candy market was 9%. As in past Eids, we will continue our leadership and contribute to the growth of the market with our delicious Eid treats”.

‘Innovative’ candy and chocolate options stand out

Underlining that innovation plays a major role in Üker’s leadership, Turhan also said: “Our strength comes from our brands and our emphasis on R&D and innovation. For years, we have produced our treats and gift varieties with the same care and excitement our customers expect and demand, and we are constantly developing them. Our classic delights: the favorite chocolate flavors of Ülker Ece and Çikolatin, Lokumcuk, Ülker Toffee and Ülker Bonbon are all ready for Eid. Shelves are stocked with Ülker’s Select Chocolates (consisting of white and milk chocolate in the form of seashells), Caramio, Laviva, Albeni, Coco Star and Metro mini treats. For candies, Lokumcuk – lemon, tangerine, blackberry, apple, pomegranate and watermelon-flavored candies inspired by Turkish delight, and Ülker Toffee – gum mastic, caramel, strawberry, lemon and black cherry are all ready to add flavor to Eid days!”

Ülker’s treats are available to order online

Turhan added that combinations of chocolate and candy gifts are on sale not only at traditional sales points but also online, for consumers to send to their families who live far away.

Turhan shared tips about how to store chocolate and candies and gave some advice consumers should consider when buying:
“The production methods of chocolate and candies are very important, but how consumers’ store their products are just as important when it comes to taste. You should store candy in a cool environment lower than 30 degrees with no sun exposure. Chocolate packaging is important to protect the deliciousness of the product and the eating experience. Packaging should wrap the product and seal very well, preventing it from being exposed to air and light. It’s important that the chocolate’s surface is bright and smooth, so it easily melts in the mouth. The cocoa butter in chocolate has a very special, sensitive crystal structure, so it should be stored in a cool environment between 18-22 degrees, but not in the refrigerator.