McVitie's Milk Chocolate Biscuits, the England’s number one biscuit brand, which has also won the hearts of consumers in Türkiye, celebrated its 100th anniversary with an event that reflected both Turkish and English culture.

Pladis, the global snack company of Yıldız Holding, celebrated the 100th anniversary of its iconic McVitie's Milk Chocolate Biscuit, the England's number one biscuit brand, with a special event in Istanbul that blended Turkish and English cultures. Following celebrations in London, Stockholm, Amsterdam, Copenhagen, Helsinki, and Cairo, the Istanbul event offered guests an impressive experience showcasing the brand's century-long journey in flavor.

At the event, the century-old flavor story of McVitie’s Milk Chocolate Biscuits, stretching from London to Istanbul, was told through a visual world and interactive experience areas that blended Turkish and English cultural symbols.

The most popular parts of the event were the delicious treats prepared by Chef Maksut Aşkar, inspired by McVitie’s Milk Chocolate Biscuits and the dessert cultures of both countries, and the special works by artist Ardan Özmenoğlu, which combined McVitie’s biscuits with iconic symbols of Türkiye and England. The performances by DJ Kaan Düzarat and Jabbar added a touch of excitement to the event.

Unchanging taste and a strong heritage.

Stating that McVitie’s Milk Chocolate Biscuit’s global success story has also found a strong resonance in Türkiye, Ülker CEO and pladis TURCA President Özgür Kölükfakı said, “McVitie’s Milk Chocolate Biscuit, with its unchanging taste and strong heritage for a century, accompanies consumers' lives all over the world. This iconic product forms an important part of the wide range of products under the pladis umbrella. In the coming period, we aim to reach more consumers with our product portfolio, which includes McVitie’s.”

Mustafa Kabakçı, CMO of Ülker-pladis TURCA, stated that celebrating the brand's historical roots in Istanbul holds special significance in terms of its connection with the Turkish market, and made the following assessment and said: “McVitie’s has become the fastest-growing brand in the sweet biscuit category in Türkiye* with its increased product variety and communication efforts. With the slogan ‘Name is McVitie’s, Tastes Delicious,’ we emphasize the taste of the product and conduct warm and sincere communication. We aimed to tell the brand's story in a way that would create a deeper connection with our consumers by designing the 100th anniversary celebration in Istanbul with a concept that brings together the cultures of two countries. In the coming period, we will continue to add value to our brands with our innovative approach that centers the consumer experience.”

The story of McVitie’s Milk Chocolate Biscuits began in 1925.

McVitie’s has been producing the England’s favourite biscuits and cakes since 1839. McVitie’s Harlesden factory, Europe’s largest biscuit production facility, has a production capacity of 80 million biscuits per day during peak seasons – 30 million sweet and 50 million savory. The story of McVitie’s Milk Chocolate Biscuit began in 1925 at the Harlesden plant in London, when the original biscuit was first offered for sale coated in chocolate.

* Nielsen 2025 data