The consolidated revenue of Kerevitaş, the leading company in Turkey’s fresh frozen food, canned food and margarine markets, has reached TRY 5.1 billion with a year-on-year increase of 156 percent in the first half of 2022. 

Kerevitaş, the leading company in Turkey’s fresh frozen food, canned food and margarine markets, has disclosed its financial results for the second quarter of 2022 to Public Disclosure Platform (KAP). The consolidated revenue of Kerevitaş in the first half of 2022 has reached TRY 5.1 billion with a year-on-year increase of 156 percent. In the first half of the year, Kerevitaş maintained its steady growth momentum in both domestic and export markets with a wide product range driven by innovation.  The company’s exports in the first half of 2022 increased by 125 percent year-on-year and reached TRY 705 million. 

Superfresh, the leading brand in the frozen and canned food industry, maintained its leadership position in this period through innovative product launches. In the first half of the year, SuperFresh introduced a total of 13 new products (including channel-specific & customer-specific products) to the consumers. In addition to a number of new products, Superfresh has also launched a new product for the tuna market, Ton Mix, which was widely recognized by consumers with its ‘a healthy meal’ concept. SuperFresh strengthened its market leadership position with a revenue share of 24.7 percent as of the end of second quarter.*

Thanks to its brands such as Bizim Yağ and Teremyağ both of which have 100 percent brand recognition in Turkish margarine market, the company reached a 46.2 percent revenue share in the second quarter of the year. With its ongoing margarine exports to over 50 countries across six continents, Kerevitaş increased its market share in the international markets. Thanks to its presence with ‘Ona’ brand in consumer margarine category for more than 30 years, Kerevitaş maintained its leadership position in Iraq, Syria and Georgia. Additionally, it has maintained its leadership positions in Albania in pastry margarine category under out-of-home consumption margarine industry and in Iraq, Romania and Kazakhstan in catering category. 

Mert Altınkılınç: “We aim to maintain our leadership position by creating value in this broad ecosystem where we operate”

Kerevitaş CEO Mert Altınkılınç stated that their sustainable growth resumed both in and outside Turkey and said: “Through our investments in innovation and R&D, we, as Kerevitaş, constantly improve our product portfolio based on consumer expectations and needs. In the first half of 2022, we maintained our leadership position in the frozen food, canned food and margarine markets with our strong brands. Our financial results associated with revenue and export figures prove our outstanding performance. In the upcoming period, we, as Kerevitaş, aim to create value and grow in the broad ecosystem where we operate and maintain our leadership position.”

*Nielsen, Frozen Food Market, Total in Turkey (Market Excluding Chicken, Fish Products & Desserts), June 2022