Kerevitaş Grows Through Innovation, Increasing Revenue to TRY 10.7 Billion
Kerevitaş Grows Through Innovation, Increasing Revenue to TRY 10.7 Billion

Kerevitaş Grows Through Innovation, Increasing Revenue to TRY 10.7 Billion

07.11.2023

Türkiye’s market leader in the frozen food and margarine industries, Kerevitaş, achieved a net revenue of TRY 4.3 billion, with a year-on-year increase of 27 percent in July-September sales.

Having achieved an EBITDA of TRY 723 million with a 72-percent increase, the company reached a total revenue of TRY 10.7 billion in the first nine months and total exports of TRY 1.2 billion. Accounting for 34 percent* of Türkiye’s edible oil exports in the margarine category single-handedly, Kerevitaş maintained its leading market-leading positions in Georgia, Romania, Albania, Kazakhstan, Kosovo, Madagascar, and Iraq. 

Kerevitaş’s leading brand SuperFresh reinforced its industry-leadership by a large margin with a year-on-year increase of 1.7 percentage points, reaching a share of 43 percent. In line with its innovation-driven growth strategy, SuperFresh continued making launches of industry-driving innovative products. It achieved a revenue share of 65.6 percent with its significant brands, such as Bizim Yağ and Teremyağ, which have a brand recognition rate of 100 percent in the Turkish margarine market, maintaining its market leadership.

Altınkılınç: “Our sustainable success continues in 2023.”

Remarking they keep growing uninterruptedly with a focus on innovation and sustainability as of the first nine months of 2023, Kerevitaş CEO Mert Altınkılınç said: “As Kerevitaş, we increase our sales income in all our operation areas in line with our strategic perspective of channel-category as we continue developing our product portfolio to meet diverse needs and introducing new products with an innovative approach to our customers. We also make continuous investments in R&D and innovation as we bear the responsibility that comes with having Türkiye’s first R&D centers certified by the Ministry of Industry and Technology. On top of our steady growth in Türkiye, we conduct export operations in over 45 countries across five continents, introducing our products to the world. We aim to maintain our sustainable growth in the first nine months and close the year with successful business results.” 

*Source: TÜİK report for the first half of 2023