Türkiye’s market-leading frozen and canned food and margarine company Kerevitaş achieved a consolidated revenue of TRY 12.3 billion in 2022, with a 153 percent increase. Kerevitaş also expanded its international market share, achieving a record-high increase in export by 111 percent. 

Kerevitaş, the leading company in the frozen and canned food and margarine industries in Türkiye, reported its financial reports for 2022 to the Public Disclosure Platform (KAP). As per the results, Kerevitaş achieved a consolidated revenue of TRY 12.3 billion, with a year-on-year increase of 153 percent. Also maintaining its leadership in various markets worldwide with its outstanding export capacity, Kerevitaş achieved a 111 percent increase in export in 2022, reaching TRY 1.6 billion. Having reinforced its regional leadership positions through its brand SuperFresh and margarine export operations to over 50 countries across five continents, Kerevitaş maintained its leading position in the Iraqi, Syrian, and Georgian markets, where it has operated for over 30 years in the category of consumer margarine with its brand “Ona;” in the out-of-home consumption industry in the baking category in Albania; and the catering category in Iraq, Romania, and Kazakhstan. The company received the first-place award with the sales tonnage it achieved in the last three years in the “Frozen Products Category” as part of the Top Exporters Award Ceremony 2022, held by the Istanbul Exporters’ Association.

Mert Altınkılınç: “We have further reinforced our leadership in all categories.”

Kerevitaş CEO Mert Altınkılınç expressed his grief about the recent earthquake disaster that affected 11 provinces as he commented on the company’s financial results for 2022, highlighting that they delivered canned tuna fish and food products to the region initially and would continue such efforts to help relieve the wounds quickly. He added: “In 2022, we continued our growth not only domestically but also globally and in export. Driven by the strength we derive from our innovative products and our expansive sales and distribution network, we further reinforced our leadership in all categories. We consider the share of our export achievements in this growth significant and aim to maintain our leadership through our innovative products and brands in the upcoming period.” 

Extraordinary achievements by the company’s brands

SuperFresh, the leading frozen food and canned food company, brought a breath of fresh air into its portfolio by adding 19 products supporting its innovative brand stance in 2022. Through its communication campaign ‘Refika Birgül ile SuperFresh Bi’ Yolculuk,’ a first in its category, it offered a comprehensive account of the journey of frozen food from the fields to the tables, drawing on its expertise of almost 50 years. Driving the industry successfully, SuperFresh maintained its leadership by a wide margin with a 50-percent* revenue market share.

Kerevitaş Edile Oil Business Unit, the market-leading company in the Turkish margarine industry by a wide margin, closed 2022 with a significant revenue share of 63.2** percent, thanks to its powerful brands, such as Bizim Yağ and Teremyağ, which have 100-percent brand recognition. Bizim Yağ reinforced its top position in the FMCG Food category in Türkiye through its strategic collaborations and next-generation digital communication efforts, reaching 421 thousand followers and breaking its own record. It launched Ülker Bizim Yemek Bazı, its innovative product and a first in Türkiye, which adds taste and pleasure to meals with oil, tomato paste, onions, garlic, and spices.  The product was offered with an “all-in-one” concept with its tomato paste and pesto varieties. With its taste-centered and distinguished content strategy in 2022, Teremyağ, the category’s most innovative brand in terms of both product portfolio and communication, became the third most-followed brand in the FMCG Food category on Instagram, the top digital platform choice of the target audience with the highest level of accessibility.