Kerevitaş Achieves a Revenue of TRY 8.5 Billion in the First Nine Months of 2022 by a Record-high Increase
08.11.2022
Turkey’s leading fresh frozen and canned food and margarine company Kerevitaş achieved a consolidated revenue of TRY 8.5 billion by a year-on-year increase of 169 percent in the first nine months of 2022.
Kerevitaş, Turkey’s leading company in the fresh frozen and canned food and margarine markets, has reported its financial results for the third quarter of 2022 to the Public Disclosure Platform (KAP). Kerevitaş’s monthly consolidated revenue in the first nine months of 2022 reached TRY 8.5 billion with a year-on-year increase of 169 percent. With its innovative product portfolio, the company maintained its consistent growth in domestic and export markets during this period. Kerevitaş achieved a year-on-year increase of 136 percent in export, reaching TRY 1.1 billion in the first nine months of 2022.
Operating as part of Kerevitaş as the leading brand in the frozen and canned food industry, SuperFresh maintained its market leadership into this period through innovative product launches. In the first nine months of the year, SuperFresh offered 17 new products to its consumers, including channel- and customer-specific products. The unrivaled varieties Perfetto Pizza and Pizza King Slimmo, which stand out in the Pizza category with a unique dough recipe, and Sucuklu Burger and Green Burger, the market-firsts in the meat category, have all contributed to the rapid growth SuperFresh achieved in this period. SuperFresh reinforced its market leadership with a revenue share of 22.9* percent by the end of the third quarter.
As Kerevitaş achieved a revenue share of 63** percent in the Turkish margarine market in third quarter with its brands Bizim Yağ and Teremyağ, which have the highest rates of penetration and loyalty, it also added over 20 new countries to its portfolio, further reinforcing its export operations. Hamur Bizim İşimiz, its first product to move from the digital to the shelves, and its brands such as Teremyağ, which stands as the category’s most innovative brand in terms of products and communication, made a particular contribution to Kerevitaş’s maintained market leadership that is well ahead of its competitors.
Altınkılınç: “We aim to close 2022 with new records in growth”
Commenting on the company’s third-quarter growth performance, Kerevitaş CEO Mert Altınkılınç said: “We are the market leader in the fresh frozen and canned food and margarine markets, offering hundreds of domestically and globally most preferred products and brands. With our innovative products and investments in innovation and R&D, we could successfully meet all consumer demands. We aim to maintain the successful results and consistent growth we achieved in the first nine months of the year into the final quarter and close 2022 with new records in growth.”