Ülker, Turkey's leading food company, with exports to more than 100 countries around the world, has taken an important step in e-exporting with its eStar expertise. Ülker's popular products are available to consumers in France, Italy and the Netherlands through the 'Ülker Shop' on the Amazon Europe platform.

Ülker sends hundreds of products to millions of consumers around the world from its production and export base in Turkey. With the goal of reaching consumers through different channels, Ülker has taken important steps in "e-exporting". Ülker's products in 3 categories - candy, chewing gum, and chocolate – including its Biskrem, Hanımeller, and Albeni products, are now available to consumers in France, Italy, and the Netherlands through the online “Ülker Shop” opened on Amazon Europe. Ülker will add Spain, Germany, and England very soon.

All Ülker Shop supply and infrastructure operations are undertaken by eStar, a subsidiary of Yıldız Holding which caters only to online channels, and is the first and only supply company in this field.

Spain, Germany, and England are next

Ülker’s goal is to increase their export potential by taking new steps in e-export, Ülker Business Development Director Utku Soylu said, “The operations of all the products we have placed on Amazon Europe through the Ülker shop, such as sales, supply, and marketing, are being managed in cooperation with eStar. We want to reach our growth targets in these areas by offering our products to these markets through different channels. Our first goal is to deliver Ülker products all over the world over different channels on our online stores that we manage in Turkey."

Yıldız Holding's eStar covers all areas of online commerce

eStar was established in 2019 within Yıldız Holding, with the mission of transferring brands to the e-commerce ecosystem and offering products and services specific to e-commerce. Even with brands that don’t belong to Yıldız Holding, its expert teams set up specifically for this channel provide services to companies that want to do e-commerce. E-Star performs all the e-commerce procurement and organization services for its customers in different marketplaces such as Amazon Europe in Europe, Trendyol, Hepsiburada, N11, Çiçek Sepeti, and Gitti Gidiyor in Turkey, and for express delivery companies such as İstegelsin, Banabi, Getir, Avansas, and Ofis.

eStar also manages all the D2C (direct to consumer) marketing and operations of godiva.com.tr. eStar's Global Operations Leader Kunter Aşkın summarized its operational objectives: "E-Star Global aims to digitally bring our brands, whose products have gained the interest and appreciation of customers in global markets, to consumers all over the world, to increase awareness of our brand in relevant markets, and to grow the market for all our stakeholders."