Derby, Turkey’s leading brand in disposable razors, has launched 16 new products in men’s personal care category.

Expanding its portfolio with new products such as moisturizing cream, shaving cologne, peeling cream, ingrown hair serum, clay mask, Derby, as a new player in the market, aims to rapidly increase its market share in men’s personal care category.

Derby, Turkey’s sole razor blade producer, offers gentlemen a more comfortable shaving experience with its newly launched facial care products. With its 16 new products including moisturizing cream, shaving gel and cologne, balm, peeling cream, cleansing gel, ingrown hair serum, face and beard serum, peel-off black mask and clay mask, Derby will soon be a leading player in the market with its products in men’s personal care category in addition to the shaving products. Derby’s new products will soon be available for sale both on online sales channels and in the supermarkets all around Turkey. With Derby’s new products, gentlemen will feel clean and fresh all day.  

İkiz: “We offer gentlemen the shaving and after shave products with superior quality that they have been seeking”

Stating that their new personal care products for men will be a game changer, Derby’s Commercial Director for Sales and Marketing Serhat İkiz said: “In men’s personal care products market, our goal is to position Derby as a personal care brand for men instead of positioning it just as a shaving brand. And we brought together the products that men will need for their personal care within our new product line. We believe that our newly launched products will have a positive impact on our sales and our market share. With the help of our 46 years of experience, we will offer our consumers the facial products with superior quality at affordable prices just like we do in shaving products.”