Derby Gives Away Modified ‘Mini F56 Cooper’ As Part Of Its “The Real Campaign”
19.10.2021
The new owner of the 2014 Mini F56 Cooper modified by Doğan Kabak and given away as part of Derby’s third “The Real Campaign” has been announced.
Organized for the third time by Turkey’s only domestic razor brand Derby, this year’s “The Real Campaign” received great interest from car enthusiasts again. The winner of the draw made as part of the popular campaign was Derby consumer Murat Aslan, who is now the owner of the 2014 Mini F56 Cooper modified by YouTube phenomenon Doğan Kabak.
Serhat İkiz: “We were very happy about the interest received by our campaign”
Regarding the campaign, Derby Commercial Director for Sales and Marketing Serhat İkiz said: “This year’s ‘The Real Campaign’ drew a great deal of attention again as it did in the previous years. During the campaign period, Doğan Kabak, who is a reputable name among car enthusiasts, modified the Mini F56 Cooper based on the requests of Derby consumers, eventually giving the car a unique look. We were very happy about the interest our consumers showed for the campaign. In this period, the total reach of our social media and YouTube accounts exceeded three million. Congratulations to our lucky winner!”
About Derby
Introducing a much more comfortable and smoother shaving experience to consumers and exporting products to more than 60 countries, Derby is one of the most well-known Turkish brands throughout the world thanks to its 45 years of experience and world-class razor technology. According to the GFK 2021 Consumer Survey, 9 out of every 10 people in Turkey are aware of the brand Derby thanks to its accessibility and affordable prices. As Turkey’s only domestic razor brand, Derby is offered to the Turkish consumers with its affordable product range at more than 100 thousand points of sale in 81 cities. Also ambitious in leading e-commerce, Derby is one of the most popular razor brands at Amazon – one of the largest e-commerce platforms globally.