Derby, Türkiye’s leading brand in disposable razor blades, introduces its products in the “Derby Professional” category for hairdressers to the skilled hands that turn personal care into art. 

Türkiye’s only razor blade brand, Derby, created a new product category exclusive to professionals, taking the high-volume product needs of hairdressers into account. This new category launched under the name “Derby Professional” features a total of 15 products, such as waxes, peeling creams, moisturizing creams, clay masks, cream shaving colognes, hair gels, blow-dryer sprays, and hard wax beans. With its high-quality male care products that highlight innovation, Derby aims to offer a high-comfort care service to its customers with this new category.

Serhat İkiz: “We created the Derby Professional category upon the requests of hairdressers.”

Remarking they continuously improve their product categories to rapidly respond to diverse consumer needs, Serhat İkiz, Derby Razor Blades Commercial Director for Sales and Marketing, commented on the new category: “As Derby, we continuously update and improve our product categories to offer a better customer experience.  We position Derby as not only a shaving products brand but also one that meets all personal care needs of our customers. We had been receiving requests from professionals to produce higher volume versions of our products. We combined our product portfolio in the hairdresser channel under a single category by taking into account market needs and demands and introduced ‘Derby Professional’ to the market. Thus, we created a whole new collection for hairdressers to offer them economical and high-volume product options that enable long-term use and add value to their businesses while enabling a perfect personal care experience for consumers.”