Derby announced the winner of its 2nd promotional modified car campaign “Worthy”. Orhan Havabilen, the lucky Derby consumer, is now the owner of a 2012 Golf 7, modified by the popular YouTube phenomenon Doğan Kabak.

Turkey’s one and only domestic razor brand Derby has announced the winner of its 2nd promotional campaign “Worthy,” organized for the users of its popular product Derby Samurai. Selected on the basis of users’ comments, a 2012 Golf 7 was modified by YouTube phenomenon Doğan Kabak. With draw organized in the courtesy of the National Lottery, Derby user Orhan Havabilen won the vehicle.  

Serhat İkiz: The number of participants increased 32 percent year-on-year

Regarding the campaign, Derby Commercial Director for Sales and Marketing Serhat İkiz said: “Our ‘Worthy’ campaign launched in collaboration with Doğan Kabak last year attracted great attention in its second year as well. We had 32 percent more participants this year. And thanks to the great interest especially of the youth, the campaign reached a large audience. Throughout the campaign, we achieved a reach of 30 million via our own social media and YouTube accounts alone. The value of the vehicle we offer as a prize was doubled by Doğan Kabak’s signature touch. We hope Mr. Orhan Havabilen, the winner of our ‘Worthy’ campaign, will enjoy this custom vehicle. After the success of the first campaign in 2019, we organized it again this year upon the great demand from our consumers. Now a Derby tradition, we plan to hold this campaign again in 2021.”