As the food retailing industry grows continuously in Turkey, SEÇ Market operates in this industry with a business model that offers many supply and payment advantages to small-scale entrepreneurs in conventional retail, such as grocery stores and minimarkets.

Upon the success and growth of this business model, SEÇ Market has recently become a joint stock company. 

Operating under YILDIZ Holding, Bizim Toptan is a leading organized wholesaler in Turkey, and Bizim Toptan’s SEÇ Market business model offers competitive advantage to small-scale entrepreneurs of the conventional channel, such as grocery stores and minimarkets, also contributing to the national economy. SEÇ Market has become so successful with this business model that it has recently been transformed into a joint stock company named SEÇ Marketçilik, thus setting more ambitious targets and increasing the advantages offered to vendors.

As a joint stock company with 90 percent of shares owned by Bizim Toptan and 10 percent by Yıldız Holding, SEÇ Marketçilik aims to increase the advantages for small-scale entrepreneurs in this new period. The greatest advantage will be knowledge and experience transfer to these entrepreneurs thanks to Yıldız Holding’s group structure so as to improve their competitive power. In this process, small entrepreneurs working with SEÇ Marketçilik will receive mentorship from senior executives of Yıldız Holding’s food and retail companies.

Competent and successful executives including Yıldız Holding CEO Mehmet Tütüncü, Ülker Bisküvi CEO Mete Buyurgan, Bizim Toptan CEO Hüseyin Balcı, Şok Marketler CEO Uğur Demirel, and Bizim Toptan Chairman Cengiz Solakoğlu will share their knowledge and experience with small-scale entrepreneurs.

Offering opportunities such as competitive advantage in challenging market conditions, convenience in product supply, and process digitalization, SEÇ Marketçilik currently operates with 938 vendors in Turkey and aims to increase this number with its new and stronger structure.