Thanks to its omni-channel strategy, strong digital infrastructure and Seç Market, its business model that empowers local tradespeople, Bizim Toptan continued to grow and has achieved a year-on-year revenue increase of 62.3 percent in the first quarter of the year.

Turkey’s most expansive organized wholesale store chain Bizim Toptan has disclosed its financial results for the first quarter of 2022 to Public Disclosure Platform (KAP). Bizim Toptan’s revenue reached TRY 2.3 billion with a year-on-year increase of 62.3 percent in the first quarter of 2022. 

With its flexibility to meet the needs of its customers through all channels, Bizim Toptan’s growth especially in Out-of-Home (OOH) consumption category, where it serves corporate customers such as hotels, restaurants, cafés and gas stations, has made a positive contribution to the financial results in the first quarter of the year. Bizim Toptan’s franchising model Seç Market was instrumental in growth thanks to the increase in its business partners in the first quarter of 2022. The number of stores of Seç Market, a franchising model that empowers local tradespeople, reached 1,864 at the end of the first quarter of the year. 

Balcı: “Digitalization has a key role in our revenue growth”

Commenting on the outstanding performance of the company, Bizim Toptan Managing Director Hüseyin Balcı said: “With our omni-channel sales model, wide customer base, advantages gained by our digitalization investments and strong CRM infrastructure, we increased our sales revenue, profitability and the number of our customers in the first quarter of 2022. Thanks to our project for transition to SAP infrastructure, our digital infrastructure will get even better in the upcoming period and we have more digitalization projects to come. Thus, we will diversify the advantages such as personalized campaigns that we currently offer to our customers via our AI-driven models. These efforts contribute to our growth particularly in the OOH consumption category where we serve corporate customers. Additionally, our Seç Market model not only helps us build a profitable relationship with our business partners but also enables us to increase our revenue by creating a stronger ecosystem thanks to the new business partners that participated in the ecosystem. In 2022, we have more digitalization projects to come and will continue to show strong performance.”