Turkey’s leading and most accessible organized wholesale store Bizim Toptan continued to grow in the first half of the year thanks to its omnichannel strategy and strong digital infrastructure. Bizim Toptan’s net sales reached TRY 3.1 billion by a year-on-year increase of 22.7 percent.  

Bizim Toptan, one of Turkey’s most accessible wholesale stores, has reported its financial results for the first 6 months of 2021 to Public Disclosure Platform (KAP). Thanks to its sales and marketing services that were strengthened through the utilization artificial intelligence technologies, digital investments and omnichannel sales strategy, Bizim Toptan continued its growth in the first half of 2021, increasing its net sales to TRY 3.1 billion and its main category growth by 32.4 percent. 

Bizim Toptan’s omnichannel sales strategy and its strong infrastructure that meets the needs of its customers through every channel had a positive impact on the company’s financial results and growth. Its flexible and strong sales and marketing structure enabled Bizim Toptan to continue to offer high quality products at affordable prices to a wide range of customers including out-of-home consumption points, markets, grocery stores, small retailers and end consumers. Serving both individual and commercial customers with more than 170 stores in 70 provinces of Turkey, Bizim Toptan offered cargo delivery and “Click & Collect” options via its digital platform “www.bizimtoptan.com.tr” to meet the needs of its customers. 
Managed by a franchise business model and supplying its products from Bizim Toptan, Seç Marketler also continued to grow uninterruptedly in the first six months of 2021 and contributed positively to the financial results. Standing out by its partnership model that empowers small-scale retailers, the number of Seç Marketler stores has reached 1,561 as of the end of the first half of 2021. 

Balcı: “We will continue to grow through innovative projects”

Commenting on the company’s financial results for the first half, Bizim Toptan CEO Hüseyin Balcı said: “ As Bizim Toptan, we strengthened our digital infrastructure in line with our goal of providing value-added services to our customers, and improved our performance in this area through personalized campaigns and offers created by artificial intelligence applications. While providing the products and services that will meet the specific needs of a particular customer segment through the most accurate channel, we have implemented many projects such as strong brand collaborations. As Bizim Toptan, we will continue to develop our sales channels and grow through innovative projects.”