Organized by Yıldız Holding across four continents from Turkey and US to Ireland and Egypt, this year’s Global Yıldız Cup was held online for the first time. The finals of this corporate contest in which 2 thousand 500 Holding employees from all over the world participated were streamed live and received much interest.

Organized by Yıldız Holding since 2013, Global Yıldız Holding was held digitally this year. Announced by Yıldız Holding Chair Ali Ülker in his digital avatar that was designed specifically for this event, the contest was attended by the employees of 26 Holding companies across four continents. 2 thousand 500 employees from many countries including Turkey, Saudi Arabia, Nigeria, Romania, Ireland, Kazakhstan and Egypt, as well as the USA, UK, and Netherlands competed in eight categories at Global Yıldız Cup which is among Turkey’s largest corporate tournaments.

Remarking that employees look forward to the Global Yıldız Cup every year, Yıldız Holding Chief People and Business Support Officer Bahattin Aydın said: “In recent years, we have been moving many of our events to the digital environment as we digitalized our business processes. By organizing our Global Yıldız Cup, one of Yıldız Holding’s traditional events, digitally this year we made it accessible to all our employees across the world. During the tournaments, thousands of Holding employees across four continents came together in the exciting games and got to know each other. I would like to congratulate the champions of 2021, as well as all our employees who participated from all over the world.”