The winners of the ‘bizz@campus’ competition, where young people develop marketing-focused strategies for different Ülker brands every year, have been announced. This year, among the 1108 teams competing for Ülker Caramio, the top 3 teams won a total prize of 240,000 TL and the opportunity for long-term internships.

In bizz@campus, where new marketing ideas are produced each year for a different Ülker brand, the winning projects were rewarded. In its 14th edition this year, university juniors and seniors, as well as graduate students, formed teams of 2-3 people to compete. The competition this year focused on ideas for Ülker Caramio.

A total of 1108 teams from 117 universities and 131 different departments across Turkey applied to the competition. The “Caramel Department” team, consisting of Erdem Eren Coşkun, a Business Administration student at Sabancı University, and Alperen Davran, a Computer Engineering student, won first place with their project. The second place went to “ShockPops,” formed by Barış Emre İşık and Hüseyin Kızıltaş, both students of Industrial Engineering at Boğaziçi University. “Harmoni,” consisting of Neva Kızak, a Political Science and Public Administration student, and Şevval Şahin, a Mathematics student from Middle East Technical University, took third place. Additionally, the top 3 teams earned long-term internship opportunities. The total prize pool of 240,000 TL was distributed as follows: the first-place team received 90,000 TL, the second-place team won 80,000 TL, and the third-place team earned 70,000 TL.

During the final event of bizz@campus, where innovative ideas were competing, Ülker's senior executives shared the excitement with the young participants. On May 16th, during the award ceremony held at the Yıldız Holding Çamlıca Campus, the CEO of Ülker, Özgür Kölükfakı, presented the first-place award, the second-place award was given by Faruk Gözleveli, Ülker's Vice President of Human Resources, and the third-place award was handed by Mustafa Kabakçı, Ülker's CMO.

Contestants Received Support from Brand Teams During the Process

The number of applications for the ‘bizz@campus’ competition increased by 10% this year, with students interested in marketing and those wishing to gain experience before their professional careers. The competition process, which started on February 14 with 1108 teams, provided detailed information about Ülker Caramio to the teams that advanced to the next stages. Through two-phase case studies, the teams submitted their projects, and the brand team evaluated the proposals, selecting the top 50 teams. Subsequently, these teams received a second case study. On April 9, the Ülker Brand and Finance team held a

"Brand Story & P&L Training" webinar for the first 50 teams. In the following stages, the top 10 teams received a “Presentation Techniques Training” on April 28. Throughout the competition, marketing and human resources teams appointed consultants to assist the teams, supporting them in preparing their project presentations.

Ülker CEO Kölükfakı: “Trust, passion, Collaboration, and Dedication Lead to Success”

Ülker CEO Özgür Kölükfakı emphasized that there were no losers in the competition, stating: "It is a source of pride for us to see the passion young people have for creative ideas and projects like bizz@campus. Trust, passion, collaboration, and dedication bring success. We wholeheartedly believe in the imagination, effort, and passion of young people. Today, we see the young talents who stood out among thousands of applications as the creative leaders of the future, reminding us once again of the transformative power of innovation with their ideas. We applaud these young people who not only generate ideas but also guide them towards creating value."

Kabakçı: “We Believe in the Potential of Young People at Ülker”

Ülker CMO Mustafa Kabakçı expressed his happiness in being a part of the excitement of the young participants in the bizz@campus competition. He continued, "Every year, seeing the creative ideas presented by young people in marketing is a great source of inspiration for us. bizz@campus is not just a competition; it is a special platform where young people develop solution-oriented strategies, experience teamwork, and have the opportunity to deepen their knowledge in marketing before embarking on their professional careers. At Ülker, we believe in the potential of young people, and every year, we observe the impactful results they produce when given the opportunity. We believe that this process is a valuable step in their career journeys, and we wholeheartedly congratulate all participants."

Gözleveli: “We’re Already Looking Forward to Next Year’s Competition”

Faruk Gözleveli, Vice President of Human Resources at Ülker, expressed his satisfaction with the interest shown by young people in the competition, saying: "In this 14th edition of our competition, university students from all over Turkey not only created ideas but also turned these ideas into concrete projects, gaining real professional experience. The young participants focused not only on competing but also on learning and producing. Throughout the process, they developed themselves with the training they received and, with the guidance of our experienced teams, turned their envisioned ideas for Ülker Caramio into tangible projects. We are already looking forward to next year's bizz@campus competition."